Bloom & borrow is an Edmonton-based faux floral rental company for modern brides, for whom I led a full-service social media campaign to launch their new collection. I handled the creative direction, photography and videography, editing, graphic design, and caption writing end-to-end.

The goal was to move beyond product-forward content and instead create an emotional visual narrative that conveyed warmth, romance, and possibility. Through cinematic reels, styled imagery, and storytelling captions, the campaign was designed to help brides envision their own wedding day, using bloom & borrow’s florals as the backdrop to moments they could imagine themselves in.